Friland was set up in 1992 when a group of farmers wanted to establish an alternative to conventional pig production. They wanted to rear pigs in such a way that the animals were able to express their natural behaviour. However, the farmers lacked a sales channel for their products, and therefore joined forces with a number of organic farmers to form the company Friland Food.

In 1999, Friland became part of the Danish Crown Group. As a subsidiary with its own independent profile, Friland was able to use Danish Crown’s established systems and, in particular, use the parent company’s extensive contacts on the export markets. Today, we have sales officies in the UK and Germany, and we sell meat to many European and overseas markets.