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New trends and products in the organic sector were presented at the German Biofach trade fair in Nuremberg last week. Friland was well represented with its own stand, where Danish Crown's organic company showed its products for both retail and foodservice.

The fair, which is among the largest organic food fairs in the world, has traditionally been a good showcase for Friland, both in relation to existing customers and new customers.

- "Biofach has been very valuable for us at Friland again this year. I think we showed good visibility and had many good dialogues with both existing and new customers. We are really happy with the results and hope that we can bring new business home from there", says Marian Mohrmann, sales director for the German market at Friland.

Especially in this time, when many consumers are prioritising money, it is important for Friland to have the opportunity to get out and talk to new potential customers.

- "It means a lot to us that we have the opportunity to showcase Friland wherever it makes sense. Biofach is a very good platform here, where we can make many good impressions and build on good relationships," says Claus Hein, CEO of Friland.

He is complemented by Martin Rosenstand Bak Thomsen, who is responsible for export sales at Friland.

- "The fair was very well attended and everything was very well organized by both our Friland and and 'Organic Denmark' as organizer of the Danish Community Stand. We had meetings with many of our customers, but there were also potential new partners who showed interest in Friland's products. We are now continuing working on their requests at home," says Martin Thomsen.